One of our most commonly asked questions isn't about sunglasses - It's about our name! It doesn't stand for East Coast Shades as some people believe - it's our founder's initials, Edwin Curtis. In 1988 Curt retired from his previous job and thought it would be fun to open a sunglass store next to his wife's store, Snyders Candy. For the first few years, he would close the store for the winter and head south. When Jeff came on board in 1994, Mr. Curt decided it was time to stay open for the entire year. In 1996 we opened a 2nd location on Main Street in Newark, DE. Curt's daughter, Jennifer, has managed the Newark store since the opening.
Curt's whole philosophy was to provide the best customer service and 30 years later our customers are still our #1 priority.